Automotive — eCommerce
FlexiBuy
257 leads from £840. A lead machine for serious buyers.
OVERVIEW
FlexiBuy is a commercial vehicle leasing and rental platform that needed a functional, conversion-focused website. They wanted more than just a digital brochure — they needed a system that could guide buyers to the right van and seamlessly generate leads. With no brand book and only a logo in place, they needed a digital presence that felt cohesive, modern, and built for conversions.
SCOPE OF WORK
THE CHALLENGE
FlexiBuy were relying on ads but their old site couldn’t convert traffic into meaningful enquiries. Customers struggled to filter through available vehicles, often leaving without finding the right van. The brand needed a website that was functional, intuitive, and capable of serving as the central hub of their lead generation strategy.
OUR SOLUTION
We built a fresh, modern website designed around usability and conversions. At its core, we implemented a smart van archive system, allowing buyers to filter vehicles by make, model, size, fuel type, and more. This created a clear funnel from search to enquiry. Paired with precision-targeted ad campaigns, the new website transformed FlexiBuy’s online presence into a powerful lead engine.
THE RESULTS
What changed after launch.
257 qualified leads from just £840 ad spend
£3.27 cost per lead — 60% below industry average
-57% drop in cost per lead vs previous campaigns
CTR: 2.89% | CPC: £0.27 | CPM: £7.78
“Our site was rebuilt in three weeks. Thanks to the new platform and their ad campaigns, we now generate over 150 qualified commercial vehicle leads every single month.”
Felix
Director, Flexibuy
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